Contagious : why things catch on / Jonah Berger.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
North Bay Public Library | 658.8342 Ber | 33874004535802 | Adult - Non-Fiction | Available | - |
Record details
- ISBN: 9781451686579 (hbk.)
- ISBN: 1451686579 (hbk.)
- Physical Description: viii, 244 p. : ill.; 22 cm.
- Edition: 1st Simon & Schuster hardcover ed.
- Publisher: New York : Simon & Schuster, c2013.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Social currency -- Triggers -- Emotion -- Public ... Read More |
Summary, etc.: | Wharton professor Jonah Berger draws on his ... Read More |
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Subject: | New products. Consumer behavior. Popularity > Economic aspects. |